Our Approach

Our Approach

We're passionate about crafting beautiful, practical babywearing products and woven accessories from materials sourced as locally and ethically as possible. We want to make fabrics that you'll be proud to wrap your little ones in, reassured that each piece is created with a focus on safety, care and quality.

We believe in creating products that have a low environmental impact, so all of our fabrics are woven in the UK. All manufacturing is carried out in Scotland; most of the magic happens at Oscha HQ, just outside Edinburgh.

The Environment

It's important to us that our products not only benefit you and your baby, but also the environment. All of our decisions, big and small, are made with this consideration in mind: how can we do this in the most eco-friendly way possible?

We take our responsibilities to the environment and sustainable practices very seriously. Two thirds of all of our rubbish is recycled, and we reduce energy consumption by using solar panels.

We're always on the look-out for organic and cruelty-free yarns to add to our range, and all of our dyes are safe for your little ones. The more local our suppliers, the better, we even use organic milk for our staff tea breaks, sourced from a dairy located less than 1 mile from our building.