Where it began

Where it began

We’re a small family business, set up by father and daughter team, Mike and Zoe Masters, in 2010. From our workshop near Edinburgh, we craft innovative, artistic carriers and woven accessories, with an emphasis on exceptional quality and ethical values, that every parent will be proud to use.

We’re proud too – to be the first jacquard woven sling company in Great Britain. With a lot of hard work, initially from our own homes, and a great deal of support from members of the babywearing community, we were able to realise our vision: bringing together our passions for art, design and babywearing to craft pieces that are loved for their beauty, elegance and quality as much as their functionality. We wanted to change the way that wraps are designed and made; there is a wealth of artistic inspiration to draw from that hadn’t been explored previously, and transforming often intricate patterns from drawing board to loom was a challenge that captured our technical and aesthetic sensibilities right from the start.

  • Ease & Speed

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  • Ease & Speed

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  • Ease & Speed

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  • From Creation to Customer
  • From Creation to Customer

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  • From Creation to Customer

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